STARTING GARRI PRODUCTION BUSINESS IN NIGERIA
STARTING GARRI PRODUCTION BUSINESS IN NIGERIA – Cassava and garri production has suffered tremendous setback in the country due to lack of constructive innovation. Engaging the traditional process of garri production is usually riddled with stress and drudgery and it will hamper the growth of garri production.
The modern Garri processing plant is a new innovation that simplifies the production process by mechanizing the cause of stress and drudgery in the system. It improves the availability and quality of Garri by drastically reducing the moisture content, hydrogenic content, the sand content, shelf life and the causes of microbial and bacterial infestations. The garri frying pot which is insulated with fiber glass, cuts off the incessant heat that makes garri frying and production very stressful, tortuous and sedentary.
THE CONCEPT AND NATURE OF THE BUSINESS
Garri and cassava production in Africa is an impressive business opportunity for the continent, especially West and Central Africa. Cassava is the most popular and widely consumed food crop in Africa. The competing need for cassava cuts across both human and animal consumption. It is fast becoming a popular raw material in industrial production and is now a preferred material for making biofuels.
As Africa’s population and economy continues to grow rapidly, the demand for food staples like cassava has increased. This high demands for various forms of processed cassava is pushing prices to the roof. Several small scale cassava farmers are making a fortune and changing their lives through this business.
THE PRODUCT OR SERVICE DESCRIPTION
Cassava is God’s gift to the tropics because it can grow in poor soils with inadequate rainfall. The starchy roots of cassava are major sources of food for more than 500 million people all over the world. Cassava is the raw material for garri which is the source of food to nearly three quarter of the world’s population. The crop is regarded as a staple diet in most developing countries in the world and is ranked the third after rice and maize. It is very popular because it can grow even in the poorest condition (poor soil and inadequate rainfall).
Garri is produced from cassava tubers and it is commonest staple food in Nigeria consumed by over 130 million people. We consume about 7.7 million metric tons of garri per year and it comes to about 30.7 million tons of our cassava production. Garri is produced in the rural area (where cassava is grown) by the local women. The young people are not interested because of the stress and drudgery involved.
THE BUSINESS IDEA PREPOSITION
Specialization in the mechanized production of quality cassava/ garri packaged in branded packs. The mechanized cassava/ garri production takes away the drudgery faced by local producers in the village, hence providing quality garri that has low moisture content, low sand content and acceptable level of cyanide content approved by NAFDAC and other regulatory bodies in the countries.
Cassava/garri is a sort after food staple in the country by majority populace of the country. People consume garri by making it with hot water, eating it as eba or pouring cold water in it and adding condiments such as groundnut, sugar, milk, salt or by taking it ordinary without any condiment (popularly known as smoking).
Cassava/garri staple is a common food consumed by a lot of people in the society irrespective of their socioeconomic class and culture. Branded garri will definitely bring customers to the point of sale because of quality in the production and packaging.
THE EXPECTED CUSTOMERS AND COMPETITORS
The demand for garri is always on the increase, as majority of Nigeria populace consumes garri as a major staple food. Customers now concern themselves with the type and quality of garri they consume. This is because of the health concern of consuming garri processed by the local producers in the village. The branded garri/cassava will provide quality garri to members of the populace at a very competitive price, irrespective of their social economic class.
The competing needs for cassava cut across both human and animal consumption. It is fast becoming a popular raw material in the industrial production and is now a preferred material for making biofuels.
THE COMPETITIVE STRATEGY
When establishing a business, it is with the aim of making profit and compete favorably with others in the industry. Knowing this makes you to draft competitive strategies that will enable you to have an upper hand over other business in the same industry. Having a competitive advantage means knowing what aspects of our business are our strength and would give us the needed advantage we would need.
One of the major competitive advantages is in the hiring of the best professionals in the industry who understands the garri processing business and has keyed into the vision of becoming the best in the agro-processing industry.
Also, provision should be made to constantly train the professionals so that their skills can be enhanced which will invariably lead to higher productivity that will be beneficial to the company in the long run. Excellent customer service is one of the primary strength that will ensure that the company has competitive advantage over other competitors.
Participation in community programs and school events is also a way of getting close to customers. Once customers identify with the efforts at integrating into the community through social participation, then patronage towards the business will increase.
Lastly, effective deployment in the use of the internet by using websites and social media platforms to give customers tips and engage customers in discourse that will further better the industry and even our customers as well is also needful.
SUSTAINABILITY AND PROFITABILITY STRATEGIES
Like any other business established with the aim of making profit, the profit generation should not only come from one source as there are other means to increase the revenue base of the company. However, while diversifying, the main focus should still be garri processing.
Some ways of generating income include:
Sale of processed white garri (Ijebu and normal)
Sale of processed yellow garri
Training and coaching
Under the current administration, Nigeria has become the fastest and biggest economy in Africa especially with the boost in the agricultural sector in promoting the cultivation of cassava. This has drastically increased the production of garri for both national and international consumption. With our mechanized garri branded in packs, we will be meeting with the need of both national and international standards.